CASE STUDY

Skyline Roofing Centres
Working in partnership for 0 years.

Story

Skyline Roofing Centres have been supplying roofing materials to the trade and public for over 45 years and have an experienced team of specialists within their twelve branches.

RCD have been involved in several parts of their business over the past decade, starting with a brand re-fresh and designing their account forms, to branch signage and branding their fleet. RCD then built a new website in 2019 and began to build their ‘online brand’.

Skyline has a strong ‘offline brand’, built over decades in operation. Building their online presence was essential to driving growth and reaching a new audience.

In 2020 they started our Content Creation package, which includes creating and posting content across their socials. Our contract recently developed into a full marketing support package inclusive of managing their four social platforms, their following, and driving growth. We regularly update and improve their website with product information, news articles, training days and portfolio items to ensure it continues to be an informative tool for their customers.

We specialise in optimising various channels such as socials, email campaigns and search engines to maximise exposure, drive traffic, generate leads and boost sales. Last year on our Content Creation package, over a quarter of their website’s referral clicks were generated from social media. However, since upgrading their package, the referrals from socials has tripled.

In addition to this, the website analytics show that approximately 95% of their website visitors are new visitors, meaning they’re potential customers that they may not have dealt with before. Our end goal for Skyline is to convert a social media/website visitor, into a genuine customer. The more leads that are generated, the more likely this is to happen.

Our specialist support allows businesses to track its marketing results, highlighting which channels are producing the most engagement, and how many leads or sales are being generated. This enables businesses to make data-driven decisions and adjust their strategies for better results.

Take a look at the Website we built for Skyline Roofing Centres here.

Gallery

What we’ve done for Skyline Roofing Centres

• Branding Work
• Brochure Design
• Stationery Design
• Video Production
• Website Design, Build and Maintenance
• Pay Per Click Advertising across social media
• Email Campaigns – Design & Distribute to their client base
• Social Media Management (Under Contract)
• Content Creation Package (Under Contract)

What Skyline Roofing Centres say…
Having RCD to call upon has transformed the visual image of our business. We’re a highly professional and knowledgeable supplier, and we now demonstrate this to our customer base. RCD continue to be a fantastic asset to our business, whether it’s content across socials, our website or delivering campaigns to our customers. We know their team have it covered and advise us when needed.
Calvin Moran
– Director