CASE STUDY

Skyline Roofing Centres
Working in partnership for 0 years.

Story

Skyline Roofing Centres have been supplying roofing materials to the trade and public for over 45 years and have an experienced team of specialists within their twelve branches.

RCD have been involved in several aspects of their business over the past decade, starting with a brand re-fresh and designing their account forms, to branch signage and branding their fleet. RCD then built a new website in 2019 and began building their ‘online brand’.

Skyline have a strong ‘offline brand’, but building their online presence was an essential factor to driving growth and reaching a new audience.

What started as a Content Creation package in 2020, has evolved into full marketing support, inclusive of managing their social platforms. We regularly update their website with news articles, training days and portfolio items to ensure it continues to be an informative tool for their customers.

We optimise various channels such as socials, email campaigns, digital marketing and pay per click advertising to maximise their exposure, drive traffic, generate leads and boost sales. Previously, on our Content Creation package, over a quarter of their website’s referral clicks were being generated from social media. However, since upgrading, the results have fallen between 79% – 91%. Our end goal is to convert a social media/website visitor, into a genuine customer. The more leads that are generated, the more likely this is to happen.

Our specialist support allows businesses to track its marketing results, highlighting which channels are producing the most engagement, and how many leads are being generated. This enables businesses to make data-driven decisions and adjust their strategies for better results.

Take a look at the Website we built for Skyline Roofing Centres here.

Gallery

What we’ve done for Skyline Roofing Centres

• Branding Work
• Brochure Design
• Stationery Design
• Video Production
• Website Design, Build and Maintenance
• Pay Per Click Advertising across social media
• Email Campaigns – Design & Distribute to their client base
• Content Creation Package (Under Contract)
• Social Media Management (Under Contract)

What Skyline Roofing Centres say…
Having RCD to call upon has transformed the visual image of our business. We’re a professional and knowledgeable supplier, and we’re now able to demonstrate this to our customer base. RCD continue to be a fantastic asset to our business, whether it’s content across socials, managing our website or delivering targeted campaigns to our customers. We know their team have it covered and advise us when needed.
Calvin Moran
– Director